VOLUNTARY TRADING GROUP OF THE YEAR 2016, 2017 & 2018

ABOUT US
OUR FAMILY
OUR VALUES
OUR VISION

Join a successful family of over 300 independent retail stores

We believe that all retailers should have access to a level playing field with their buying power, as well as having the option to participate in customised operational and marketing support capabilities, whilst receiving the relevant area protection through a national brand. Whether converting to one of our retail brands, starting a new store or already a corporate group – you can leverage the Essential Group’s substantial buying power, its uniquely developed customised value-added operational, marketing and growth solutions. Any retailer, big or small, can thrive and grow their businesses to the next level.

OUR CORE OFFERING

We are so confident in our business model, and the team that supports it, that we GUARANTEE your growth or your fees back. We have a track record that shows that when members fully participate in the advice being offered they show substantial growth.

  • Trading & Buying
  • Marketing
  • Operations
  • Growth Solutions

   

Leverage from our substantial buying power

  • With over 300 retail members our Buying Group leverages substantial negotiating power
  • You earn You retain your direct relationship with suppliers
  • You earn rebates from 1st Rand spent from listed suppliers
  • You keep any deals already in place (e.g. settlements) If you negotiate a better deal than our national deal…keep it, we’ll still add a rebate
  • We also negotiate specials deals (Profit Boosters) daily/weekly/monthly Over 250 suppliers listed
  • Focused supplier strategies
  • Area protection for our stores

Leverage from our quick-to-market customised marketing solutions

  • Each member gains access to a centralised marketing assistance team
  • This service is 100% optional and we make no demands …. it’s your business and we’re here to help
  • Members can utilise our design and marketing teams to do the following on your behalf
    - Create your promotional artwork (within the basic guidelines of the Essential Brand)
    - Run a Facebook Page and Website Landing Pages (or full blown website)
    - Run email campaigns for you, SMS campaigns online advertising campaigns
    - Media bookings (Print, Outdoor, Radio and Online)
       • Research availability, locations and costs
       • Book media spaces on your behalf

Join a group that is far beyond "just a buying group”

  • Our specialist team of Business Development Managers can add value to your business every step of the way
  • These Value Adding services are 100% optional and designed to assist or guide you
  • You can choose how much support you require
  • We’ll start with a scientific analysis of benchmarking a variety of measures against best practices in retail then customising proposed implementations based on your unique realities, challenges and opportunities

Take the next step to maturity & grow with our cross industry partnering solutions

  • Our ability to offer additional value adding solutions have been enhanced by our newly created growth solutions
  • Our members automatically leverage and have access to some of the various offerings flowing from our Growth Solutions business, but once again purely at their own choice
  • However, for member stores that want to fully leverage the potential for exponential growth through our Growth Solutions business, they can apply to take part in this high level B2B operation as a "Growth Solution Partner”

       Click here to visit Essential Growth Solutions

CUSTOMISE WHAT YOU NEED WITHIN THE CYCLE

The Essential Group is uniquely, and comprehensively, structured to meet the needs of a wide range of retailer business maturity. The Essential business model is centred around our powerful buying group and is complemented by a set of tightly defined and well resourced value-adding services. Whether you are a large chain of stores, or used to being part of a branded group, or a buying group, or an independent or just looking to start a store, we have the entire range of retail science & services available to you. Supporting this self-sufficient business model is another entire eco-system that integrates seamlessly into the retail business model and is aimed at enabling exponential growth and best suited to the more “mature” retail business suited to B2B deals and structured processes. 

OUR RETAIL BRANDS

Select a brand for more info:

  • WATCH THIS SPACE

ABOUT US
As Essential Hardware, we are proud to be the Gold Award winners of the "Voluntary Trading Group of the year" for THREE consecutive years (most recent - November 2018). This family of Members are all independent stores that have one main common trait...they are all entrepreneurs. The Essential Group assists these stores in a variety of ways which required a wide ranging set of
retail solutions to be available and customisable for each unique need. The offering - A national retail brand of independent retailers leveraging buying power and retail business services to reach retail maturity and achieve the required growth.

VISIT THE CONSUMER SITE (click here)

OUR VALUES
We commit ourselves to:

  • Operating within strict legal and ethical guidelines.
  • Offering unsurpassed service levels and support to the Member network.
  • Always acting in the best interest of the organization and Member.
  • Instilling a culture of service and continuous learning.
  • Ensuring the organization always operates within legal & labor policies.
  • Constantly adding value to our members.
  • Using innovation and communication as a key driver.

LOOK & FEEL - CUSTOMISED PER STORE

ABOUT US
We are uniquely positioned as a Specialist Paint destination and trade predominantly in paint and trend-related products for walls, floors and ceilings. Paint Trend ’n Trade also has a Private Label Brand (QOLOR) manufactured by a leading leading manufacturer with whom we have a unique, value-adding relationship. Paint Trend ’n Trade leverages the success of the Essential Group, it’s supplier network & knowledgable value-adding team in buying, operations & marketing.

VISIT THE CONSUMER SITE (click here)

OUR VALUES
We commit ourselves to: 

  • Operating within strict legal and ethical guidelines.
  • Offering unsurpassed service levels and support to the Member network.
  • Always acting in the best interest of the organization and Member.
  • Instilling a culture of service and continuous learning.
  • Ensuring the organization always operates within legal & labor policies.
  • Constantly adding value to our members.
  • Using innovation and communication as a key driver.

PRIVATE LABEL
Paint Trend ‘n Trade Private Label Program: A Private Label Paint range. This will include well positioned quality products with extended guarantees to offer Members an opportunity to make healthy margins. This allows members to offer their customers great value for money. Chip stands and colour chips will be provided to participating stores and we offer great deals for paint equipment on a store by store basis.

LOOK & FEEL - CUSTOMISED PER STORE

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Forget thinking ‘brick & mortar retail’ or ‘e-commerce retail’. Retailers should start to think 'complete retail' and the path to get there is through partnering.

ALL RIGHTS RESERVED - ESSENTIAL GROUP 2018